Launch of new TV channel eSports1 with Leoni
eSports1, the first German eSports channel, started broadcasting and Leoni Fiber Optics was present. Especially for the launch, we have had a very special object built with our AmbientFiber: Carry, an oversized model of a gaming PC.
But what does eSports have to do with Fiber Optics?
We develop and produce innovative products every day. Innovation is part of our DNA. eSports is a fascinating and rather young, innovative kind of sport. We are always on the lookout for creative ways to market our products and we are breaking new ground with the cooperation with Sport1. We share the same pioneering spirit and the pursuit of innovation.
eSports, virtual sport, is no longer a niche market. Player and viewer figures of the digital sport are rising constantly. Huge tournaments fill sport arenas around the world: the finals of the League of Legends Championship e.g. took place in the World Cup Stadium in Seoul and in Madison Square Garden in New York. One of the annual top events is the ESL One Cologne in the Lanxess Arena where more than 15,000 people watch the gamers play. The most highly awarded tournament is “The International” (Dota 2). In 2018, a total of more than 25 million dollars was distributed. The electronic sport has own teams, clubs and leagues. Virtual Bundesliga e.g. consists of 22 registered teams. Sport1 is broadcasting eSports topics for more than 10 years and now wants to increase the presence significantly with the specially created channel. The new TV channel does not only provide live broadcasts but also lots of background information and a well-founded journalistic reflection, which allows for newcomers to the field to follow the game play.
Product designers have built the PC case with the illuminating fiber AmbientFiber for the launch event of eSports1 on January 24 in Munich.
The basic construction consists of aluminum profiles with a wood inlay on which the motherboard, fans and graphics card are mounted. To achieve a carbon effect, different films were used. The eSports1 logo was cut out by laser and illuminated from behind with controllable LED. Since no standard sizes were available for the model, individual components were created by means of 3D printing, for example, parts for the connections of the water cooling. The fibers were drawn into transparent tubes for additional protection and laid in grooves provided for this purpose. For the interior, the product designers have alienated real PC parts by means of painting. Here, AmbientFiber was deliberately used to play with visibility and set accents. Using various model building techniques, a landscape was created that reminds of a giant motherboard with fibers forming data highways. A highlight is the specially programmed software to control the various light sources. The program sequence switches the fibers on and off, thereby creating a network and movement. All this, from the idea to the presentation, was created in the record time of just three weeks. Many thanks again to all parties involved!
The model was nicknamed Carry. The term derives from the gaming scene and refers in games such as Dota to a hero figure, which is crucial at the end of a game and in the best case “carries” the own team to the victory.
We wish eSports1 all the best and much success in the future!
How can product design be utilized as a differentiator in competitive markets? By using filigree lines of light in the final product, for example. To achieve this, BU Fiber Optics has developed an optical fiber in-house that emits light in all directions: this fiber creates an almost unlimited number of opportunities for ambient lighting and new approaches to product design.
AmbientFiber is characterized by its uniform emission of light at 360° across the entire length of the fiber – in contrast to a more punctiform LED illumination. The core of the optical fiber is Fused Silica, which works to prevent any discoloration effects or undesirable reactions to incident sunlight.
AmbientFiber can be used in a huge range of applications: in the automotive industry (interior and exterior lighting), in interior and emergency lighting applications for aircraft, ocean-going vessels and trains, in the field of automation and drives as a visual feedback system, and for building illumination in architecture and infrastructure. In the field of electrical appliances, AmbientFiber could be used to develop light-effect cables for electrical devices or illuminated charging cables. Interesting product developments are also possible in the wearables industry, which manufactures intelligent textiles and accessories that include illuminated hi-vis vests, footwear, and many more. When used with miniaturized sensors, AmbientFiber is also capable of indicating changes in temperature, pressure or humidity.